Bringing Poetry to India: Meet Our New Operational Team in Hyderabad
The Poem Booth is now available across India! We're excited to announce our partnership with LuxLogix, bringing AI-powered poetry to Indian celebrations from Hyderabad nationwide. Whether it's wedding festivities, corporate events, or cultural gatherings, our interactive poetry machine now creates personalized verses in Hindi and English (more coming), honoring India's rich literary traditions. Visit poembooth.com/in to bring poetry magic to your next event.
City Gazing's Tenth Edition Lights Up Aarhus for Festival's 60th Anniversary
From August 29th to September 7th, 2025, Bishop's Square (Bispetorv) in Aarhus became the stage for a remarkable double milestone: the tenth edition of VOUW's acclaimed City Gazing installation coinciding with Aarhus Festuge's 60th anniversary celebrations.
Suspended 20 by 12 meters above the historic Bispetorv, City Gazing Aarhus appeared like a constellation mapping the city's evolution over the past century. This tenth edition introduced a groundbreaking approach to animation, focusing intensively on the development of individual streets and transportation networks—paying special attention to the early railway development and the later emergence of Aarhus's famous container port.
The collaboration with Den Gamle By proved invaluable, as the renowned open-air museum contributed essential knowledge about Aarhus's urban planning and history, providing access to historical maps that allowed VOUW to trace the city's evolution with archival precision.
Photos by Malte Bülow for Aarhus Festuge
VISION
We're pleased to be featured in VISION, a Chinese design publication that has thoughtfully explored our approach to interactive art. The article captures our focus on creating physical experiences that prioritize human connection over digital complexity.
Bloomlight S in KLM Holland Herald Magazine
VOUW's Bloomlight S featured in KLM's Holland Herald magazine, bringing our slowtech philosophy to 2.35 million monthly readers across KLM's global network.
Elsevier Magazine: “Vriendelijke technologie”
We're excited to share that VOUW has been featured in Elsevier Weekblad Magazine's Design section, highlighting our approach to creating meaningful interactive experiences through what they call "vriendelijke technologie" (friendly technology).
The article explores our philosophy of "slowtech" - a design principle that prioritizes refined mechanics that invite contemplation and engagement rather than quick digital consumption. As quoted in the piece, our work embodies technology that is beautiful and encourages people to pause and pay attention.
What is Slowtech
TrendHunter Features the Poem Booth: "AI-Driven Personalized Art"
Innovation research platform TrendHunter explores how the Poem Booth represents a new frontier in "AI-driven personalized art," highlighting our collaboration with poets and the work's impact on democratizing poetry through technology.
TrendWatching: AI-powered Poetry Booth finds a platform at Rotterdam Central Station
TrendWatching features the Poem Booth's installation at Rotterdam Central Station, highlighting how AI-powered poetry can transform utilitarian spaces into sites of cultural engagement and surprise.
Poetry in Public: A New Collaboration with Ellen Deckwitz
We’re excited to announce a new collaboration with Ellen Deckwitz — acclaimed poet, columnist for NRC, current city poet of Amsterdam, and recipient of the prestigious Italian Premio Ciampi for her collection Hogere Natuurkunde. Her work is known for its clarity, wit, and emotional depth, and now, for the first time, it’s being brought into a completely new context: the Poem Booth.
Designboom - VOUW studio's living lighting blooms like a flower in response to human movement
Designboom showcases VOUW's newly launched Bloomlight S as a breakthrough in responsive home lighting, praising its flower-like movements and slowtech philosophy that creates meaningful human-object interactions without apps or interfaces.
Design-mate.ru Features Bloomlight S
Russian design publication Design-mate.ru spotlights Bloomlight S as an example of interactive lighting that "doesn't steal attention but organically integrates into space, inviting quiet contemplation."
Introducing Bloomlight S — A Living Light for the Home
Introducing Bloomlight S—a living light for your home. Crafted in our Amsterdam studio, Bloomlight S isn’t just a lamp; it’s a responsive presence that gently blooms into warm light when you enter the room. In a world that moves too fast, this piece of slowtech reconnects you to your space and your own rhythm. Pre-orders are now open, and the first buyers will also receive an exclusive invitation to our intimate launch dinner on June 18. Experience the dawn of a new chapter in design.
Linkiesta: Pratiche olandesi di poesia on the go
Italian cultural magazine Linkiesta explores how VOUW's Poem Booth, created with Amsterdam city poet Ellen Deckwitz, exemplifies the Dutch approach to making poetry accessible through slowtech innovation at the 2025 Turin International Book Fair.
Bloomlights at Caspar David Friedrich’s Birthplace
Earlier this year, three of our Bloomlights were exhibited in Greifswald, Germany — a quiet northern town best known as the birthplace of Caspar David Friedrich. The presentation took place in February, marking the 250th anniversary of the iconic Romantic painter’s birth. The small-scale outdoor exhibition explored the legacy of Friedrich’s work and its ongoing relevance today.
RaiNews 24 Features Poem Booth in Turin Book Fair Coverage
RaiNews 24 featured VOUW's Poem Booth in their coverage of the Netherlands as Guest of Honor at Turin Book Fair 2025, highlighting how the AI-powered poetry installation embodies the intersection of Dutch innovation and literary tradition.
Corriere della Sera on Poem Booth
Italy's Corriere della Sera features the Poem Booth as part of the Netherlands' cultural showcase at the 2025 Torino Book Fair, highlighting how VOUW's AI poetry installation bridges traditional verse with modern technology.
L'Espresso features VOUW's Poem Booth in major article on Dutch literature
Major Italian magazine L'Espresso features the Poem Booth in a comprehensive article on Dutch literature, highlighting VOUW's slowtech approach as an example of technology that brings people together through poetry.
Chairwave: Igniting Connection in Riyadh's "Light Years Apart"
In a world increasingly dominated by digital interactions, VOUW's Chairwave offers a refreshing take on public space. This installation, featured at Noor Riyadh 2024, uses a simple yet ingenious design to spark spontaneous connections among strangers. Discover how Chairwave transforms seating into a social adventure and encourages us to look up from our screens.
Canvas – Lighting the Way: Noor Riyadh 2024
Canvas magazine highlights VOUW's Chairwave as "the real standout" at Noor Riyadh 2024, praising its innovative approach to bringing people together through interactive design in the world's largest light art festival.
Chairwave and Poem Booths Shine at Vivid Sydney 2024
VOUW returned to Vivid Sydney 2024 with Chairwave and Poem Booth, delighting thousands of visitors with interactive seating and personalized poems, following last year's success with City Gazing and Bloomlight.