Some of the best collaborations start next door. DEPT, a large international creative agency, has its Amsterdam office just across the street from our studio on the Generaal Vetterstraat. On 8 October they hosted AdNight 2026, and they asked us to bring the Portrait Booth.
A wedding between creativity and AI
The theme of the night was the wedding between creativity and AI. So we did what any good wedding photographer would do: we made sure everyone got married. In our Tragic Robot Wedding style, every guest stepped into an awkward wedding photo with their very own clumsy, home-built robot partner. Harsh flash, cheap venue, tender tragicomedy.
Three styles, 190 portraits
Next to the robot weddings, guests could choose a Rembrandt portrait or the Adnight Colour Club, a bold hand-drawn cartoon style made especially for the evening. The booth stood near the entrance and the bar and made 190 portraits that evening. Rembrandt was the favourite with 77, the robot wedding a close second with 65, and the Colour Club 48. Guests took their portrait home on their phone via a QR code.
Good neighbours
What makes this one special: a global agency and a small design studio, a few doors apart, making something together for one evening. Because it was so close, we simply installed the booth ourselves. Thank you Anna, Charlotte and the whole DEPT team for having us. We are already looking forward to the next one.
Planning an event of your own? See the Portrait Booth or send us a message.