Designboom - VOUW studio's living lighting blooms like a flower in response to human movement

International design magazine Designboom features VOUW's newest creation, Bloomlight S, highlighting the Amsterdam studio's first residential lighting design. The comprehensive article explores how this "responsive lighting object" embodies VOUW's slowtech philosophy by creating meaningful interactions through presence rather than apps or interfaces.

Writer Christina Vergopoulou emphasizes Bloomlight S's unique approach to smart lighting: "Unlike conventional smart devices focused on function, this piece emphasizes presence." The article details how the lamp gently bends toward approaching users and unfolds like a blooming flower, then returns to stillness when alone—operating entirely without WiFi or mobile applications.

Designboom's coverage highlights the craftsmanship aspect, noting that each piece is "hand-assembled in VOUW's Amsterdam studio" and represents a significant milestone as the studio's "first product intended for residential settings." The feature follows the successful launch event held at VOUW's studio on June 18th, where press and future Bloomlight S owners gathered to experience the lamp's intuitive interactions firsthand. The article positions Bloomlight S as both functional lighting and sculptural art that "turns light into an experience rather than just a function."