Bloomlight S in KLM Holland Herald Magazine

VOUW's Bloomlight S has been featured in KLM's Holland Herald, the world's oldest inflight magazine, reaching over 2.35 million passengers monthly across KLM's global network. In their September 2025 issue, Holland Herald spotlighted Bloomlight S in their lighting selection under the headline "A Bloom of Light."

The article perfectly captures the essence of our slowtech philosophy, describing how Bloomlight S brings "humans closer to nature and each other by using technology," contradicting the typical approach of technology isolating people. As Holland Herald notes, the lamp "responds to human movement by opening up like a flower to the sun," embodying our belief that technology should calm and unite people in the real world.

The feature highlights Bloomlight S's unique materials—aluminium, glass fibre, steel cable, ASA and custom electronics—positioning it as a premium design object that transforms the traditional concept of home lighting. Being featured in Holland Herald, which CNN recognized as one of the world's ten best inflight magazines, brings VOUW's slowtech vision to an international audience of travelers and design enthusiasts spanning KLM's network of over 160 destinations worldwide.

This coverage in such a prestigious publication reinforces Bloomlight S's position as a groundbreaking piece of interactive design, perfectly aligned with Holland Herald's mission to inspire conscious living and showcase innovative Dutch creativity to a global audience.